On Tuesday, April 22, 2008, the Lewis & Clark College Department of Physical Education and Athletics unveilied their new athletics logo. For the new Lewis & Clark athletics logo, the Pioneers were looking for something, a rendering that elicited emotion from the audience, and that was “sporty,”— something that was active, proud, and suggestive of victory. After finding no pictoral representations of a literal “Pioneer” that those adjectives would fit, the brainstorming turned in the direction of “Lewis & Clark”.  One of the more overlooked members of the Lewis & Clark expedition was a dog, a Newfoundland. This breed embodies all the qualities we were looking for in an athletics mark. Newfoundlands are strong, heroic, loyal, proud, dignified, courageous, happy, and fun. With this in mind, graphic artist Jim Ward developed the new mark for Pioneer Athletics. “Pio”, the name of our dog, ushers in a new era for Pioneer Athletics.

Please check out this site, with historical background on the Newfoundland member of the Corps of Discovery, information on designer Jim Ward, a look at the Pioneer logos throughout the ages, and a glance at the derivations of the new mark and it's various usages.

Historical Significance 
Logos Different Looks 
Athletics Logos throughout the Years 
About Newfoundlands
About Jim Ward


New Logo Home

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