CULTURAL ETIQUETTE -- Greetings

Greetings are an essential aspect of Senegalese culture the importance of which can never be over-emphasized. Many development workers who have lived in a village can attest to the amount of time spent going through the greetings when one Senegalese meets another during the day. The exchange of greetings is the key to successful interaction with Senegalese people at every level, whether in the market, on the street, in the office, or over the telephone.

People are taken aback if you do not greet first before beginning a conversation even if you just want to ask a question. When you address someone to ask for somebody without greeting first, you will get the response "s/he went to learn how to greet", which is a nice way of saying that you are rude. Greeting serves as an icebreaker and will make the person you greet feel better disposed toward you. Greeting in a local language is recommended ("Salaamalekum"), but a French 'Bonjour' will do.

For foreigners, these greetings may seem a meaningless waste of time because they are always the same and quite lengthy. You may also be baffled to see a Senegalese doing something you consider "really important" stop everything to spend ten minutes greeting a friend s/he has seen just hours ago. But once again it is because greeting acknowledges the existence of another human being and taking the time to relate to him or her in a personal way is a priority in Senegalese society which helps achieve the goal of harmony and peace in the community.

Every member of the community is expected to greet every other member of the community regardless of status or wealth. Indeed, the greetings are a way for Senegalese to show respect for every member of the community, rich or poor, noble or of a low caste because every member has an important role to fulfill.

Shaking hands is also a part of the greeting process. People shake hands as often as they see each other during different times of the day. Women, especially in villages, are not normally expected to shake hands when greeting. When greeting a group of people or someone from a distance, raising clasped hands will take the place of a handshake. When one is working or eating, the arm may be offered instead. Senegalese people follow a certain protocol for greeting elders: greeting an elder first and avoiding direct eye contact. Also, physical affection for a loved one or emotion in general is not openly shown in public. Note that in shaking hands the right hand is always used.

It is also interesting to note that Senegalese people often express anger, not by hostile words or threats, but by refusing to greet the person. This is considered a great insult denoting a lack of respect or outright contempt for the individual. This is important to remember since in Ireland a "hello" and a wave of the hand are enough to show the pleasure you get from seeing someone. If a Senegalese is asked why he spends so much time greeting, repeating the family name over and over, he would reply that he is not only saying the name of the individual with whom he is speaking, but that he is also acknowledging that person's entire family, the ancestors as well as the living and the history of the family.

 Foreigners living in Senegal (especially in a traditional village) must realise then that they may hurt people's feelings by not greeting every individual with whom they come into contact even if the other is in the middle of a business transaction, a discussion with someone else, reading etc. This can be exasperating if the foreigners think that Senegalese people have the same priorities as they dorespect for privacy, work, time, etc. They don't understand the cultural significance of showing concern for the well being of the individual and his family circle by means of the greeting ritual.

 

The foreigner may think nothing of walking into an office and saying point blank "I need this or that", because in his society he is trying not to waste the other person's time and to get straight to the point. This foreigner may wonder why Senegalese people are so slow to help him out (or even seem a bit hostile) even though it may be their job. However, the Senegalese feels he has not been acknowledged before getting down to what he considers secondary matters.

It is obvious that a Senegalese will fare better in the U. S. if he learns the polite way to approach people according to Western standards. So when the foreigner in Senegal learns the Senegalese greetings and uses them, this indicates to Senegalese that the person is one who has taken the time to learn what is important in Senegal and feels the person respects him and the customs of his society. He is therefore much more eager to help this individual. It is also interesting that most foreigners who learn Senegalese languages participate with sincerity and learn to value this ritual, finding it difficult to return to societies whose priorities makes it impossible to devote time to this type of interaction.

from ACI
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