"Are you searching for wealth and fearing a mirage?
Or are you looking for a way to start building wealth?
Ask your financial advisor about Kemper Funds to start building tomorrows, today."
Decontextualized images take on meaning only when given a narrative. Kemper's narrative has this Arab with his camel traversing the desert searching for wealth. It is used metaphorically to suggest that wandering aimlessly in financial markets is no way to build wealth. But, the falsified metaphor travels in both directions. It also constructs a people as aimless wanderers.
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