A speech of introduction is one in which a person introduces a speaker to an audience. This type of speech has several important purposes: to acquaint the audience with the guest speaker, to help make the speaker comfortable, to interest the audience in the speaker and his/her subject, to announce the subject, and to give the speaker's name.
Your assignment is to introduce the speaker. A good introduction isn't too long--about a minute. You owe it to the person you are introducing to be enthusiastic and to make your introduction interesting. The best way to do this is to use the "T.I.S." formula.
1. Announce the subject the speaker will discuss.
2. Tell your audience the title of the speech. Get this in advance from your speaker.
1. Tell your audience why this topic is important to them.
2. Explain why this group of listeners will be particularly interested in this topic.
Give the audience information which explains why the speaker is qualified to talk about this topic. Relevant background information might include information about the speaker's:
The final words of your introduction should be the speaker's name. Be sure to pronounce the person's name correctly and say it clearly.
(T) Our speaker today is going to talk about "Why Small Businesses Fail."
(I) Since this audience is composed mainly of business majors, you will find our speaker's information quite valuable. As many of you are planning to open your own business after graduation, or help run the family business, it is very important to learn how to prevent this problem from happening. You should be most eager to hear what our guest has to say.
(S) Our speaker today has studied business law and administration in Venezuela. He has a degree in business administration from the University of Caracas and graduated from there with honors. He is currently majoring in accounting at our university and is the president of the accounting society on campus. Our speaker helped supervise his father's import/export company for five years. As you can see, he is most qualified to speak on the topic. It is with great pleasure that I now introduce to you, Mr. Carlos Alvarez.
Adapted from Speech Communication for International Students by Dale & Wolf, Prentice Hall, 1988, sadly out of print!