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Friday, June 12, 2009
Oregon Convention Center
777 NE Martin Luther King Jr. Blvd.
Portland, Oregon
ABOUT THIS PROGRAM
Beginning in the 1980s, the majority of the value of publicly traded companies in the United States has been intellectual property for startups, it may constitute as much as 99% of the companys value. A solid understanding of the legal aspects of intellectual property and which IP assets can be licensed is essential for virtually every business and their counsel. The morning session will provide you with IP basics, how to license and protect intellectual property, and bring you up-to-date on the latest developments in IP litigation.
The afternoon session is dedicated to a practice area that not only typically does well in a recession, but is becoming a part of every attorneys imperative to issue-spot as we all e-mail, text, and tweet our way into the public eye. This program offers general practitioners, intellectual property specialists, corporate counsel, and others who need to know the basics of media and entertainment law to help you become more knowledgeable in this evolving field of practice. SCHEDULE
INTELLECTUAL PROPERTY Licensing and Recent Developments
3.5 General MCLE Credits
8:25 - Welcome and Introduction
8:30 - 9:30 - Intellectual Property Basics
Overview of intellectual property rights: trade mark, trade dress, copyright, patents, and trade secrets
Compare the benefits (and costs) of having and maintaining different IP rights
Compare the availability of different IP
Kristin L. Cleveland, Klarquist Sparkman LLP
Kenneth Ray Davis II, Lane Powell PC
9:30 - 10:15 - The E-commerce Deskbook
Domain name disputes
Online privacy for businesses
Patents and e-commerce
Open source software
Marinus Damm, Attorney at Law
10:15 - 10:30 - Break
10:30 - 11:15 - A License and the Contract after Jacobsen
Licensing primer
Nuances in drafting various types of licenses: patent, copyright, trademark, image, know how, trademark and complex online content
Obtaining remedies beyond the license
Primer on traps and treatment in negotiating royalty and fee calculations
Martin F. Medeiros II, Swider Medeiros Haver LLP
11:15 - 12:00 - IP Litigation Today
Overview of common litigation issues in patent, copyright, trademark, and trade secret cases
Tips and traps in IP litigation
Damages theories and defenses
David S. Aman, Tonkon Torp LLP
12:00 - Adjourn
12:00 - 1:00 - Lunch (on your own)
ENTERTAINMENT, MEDIA, AND MARKETING LAW
3.5 General MCLE Credits
12:30 - Late Registration
1:00 - 2:00 - Entertainment and Media Primer: What To Do When Your Clients Nephew/Daughter Starts a Band/Film Company
Rights involved in the entertainment media (film, music, publishing, art, etc.)
Rights clearance issue-spotting
Entertainment/media contract basics and resources (and when to call in the big guns)
Film and Video Financing 101
Donel Courtney,
Filmmaker and California Bar Member
Karen Wetherell Davis, Elliott Ostrander & Preston PC
2:00 - 2:45 - Marketing and Advertising Primer
Rules of the road for advertising and marketing on the internet
Unique issues presented by the internet: pagejacking, Web site trespassing, cookies and privacy
Viral marketing and the CAN SPAM Act
Shawn M. Lindsay, Lane Powell PC
2:45 - 3:00 - Break
3:00 - 3:45 - Use of an Image or Personal Identifier Without Permission
Application of the Lanham Act regarding false endorsement, sponsorship and attribution, as to both living and deceased subjects
Application of right of publicity and right of privacy laws
Copyright rights and clearances regarding photographs
Liability of e-commerce Web site for consumer uploading or posting of images
Concerns for childrens images
Clearance and release essentials
New developments and cases
Michael M. Ratoza, Bullivant Houser Bailey PC
3:45 - 4:30 - Electronic Music Distribution
Overview of the digital music industry
Statutory licensing for artists and digital music service providers
Domestic and international royalty collection and distribution
Drafting and reviewing new media licenses
Spencer I. Trowbridge, Attorney at Law
4:30 - Adjourn
Tuition
(Tuition includes refreshments and course materials, and applies to both live and video replay.)
$179.00
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BOTH PROGRAMS Early registration (Received by June 8, 2009)
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$149.00
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BOTH PROGRAMS New attorneys (admitted 2007-2009), paralegals, or secretaries (Received by June 8, 2009)
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$90.00
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BOTH PROGRAMS Legal aid attorneys (Received by June 8, 2009)
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$25.00
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BOTH PROGRAMS OLI Annual Pass holder (Received by June 8, 2009)
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$139.00
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ONE PROGRAM Early registration (Received by June 8, 2009)
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$119.00
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ONE PROGRAM New attorneys (admitted 2007-2009), paralegals, or secretaries (Received by June 8, 2009)
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$70.00
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ONE PROGRAM Legal aid attorneys (Received by June 8, 2009)
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$15.00
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ONE PROGRAM OLI Annual Pass holder (Received by June 8, 2009)
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$20.00
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Add to above tuition if registration received after June 8, 2009. |
Video Replay Dates & Locations
Bend 6/26/09
Intellectual Property 8:30 a.m.
Entertainment, Media, and Marketing Law 1:00 p.m.
Bryant Lovlien & Jarvis
591 Mill View Way
Eugene 6/19/09
Intellectual Property 8:30 a.m.
Entertainment, Media, and Marketing Law 1:00 p.m.
Harrang Long Gary & Rudnick PC
360 East 10th Ave., Ste. 300
Medford 6/19/09
Intellectual Property 8:30 a.m.
Entertainment, Media, and Marketing Law 1:00 p.m.
Kellington Krack Richmond Blackhurst & Glatte LLP
23 Newtown Street
Portland 7/1/09
Intellectual Property 8:30 a.m.
Entertainment, Media, and Marketing Law 1:00 p.m.
Oregon Law Institute
Gus J. Solomon Courthouse
620 SW Main St., Ste. 706
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